Step by step instructions to motivate individuals to go to your site

Once you have a website, your next step is to get the word out. There are lots of different ways to lead people to your site, but attracting and building an online audience goes beyond getting one-time visits — thriving websites have a following. Below, we’ll discuss why site traffic matters and introduce some of the basics on how to bring visitors to your website...and keep them coming back.

• Why website traffic matters

Regardless of whether you're constructing a brand or offering an item, the accomplishment of your site depends on the quantity of guests you get and the nature of those associations.
An obvious example is an online store, where more traffic often means more sales. But traffic is also important if you have a blog, where reaching more people can help you inspire and impact more lives. Also, with more visitors, you can create opportunities for sponsorships and ad revenue. 
No matter what kind of site you have, bringing more traffic to your online doorstep is the way to grow and thrive online.

• Where to begin

You can drive traffic and build your online following through a variety of ways. Choosing what’s right for you depends on your budget and your goals. Here are examples of both paid and free ways to promote your site:

Google AdWords: Google’s online advertising program lets you create an ad and show it on Google when people search for what you offer. You pay only when someone clicks to visit your site. Learn more on the Google AdWords website.

Facebook ads: Facebook offers highly targeted advertising space through an auction-based bidding system. Learn more with this Beginners Guide to Facebook Advertising from AdEspresso.